What I Discovered Roofing Contractor Marketing From a Ski Expo

Earlier this week-end my spouse and I and some friends went to an area ski expo. When we arrived and saw the spot we thought we'd take and out in an hour. Four hours later we were leaving with smiles on our faces. What made it a fantastic experience and how can [hhttp://www.youtube.com/user/DallasRoofingPros roofing dallas] contractors make their home shows more profitable and fun?I have helped roofing contractors plan them, worked numerous them and been to many home shows.&lt;br /&gt;&lt;br /&gt; But, I have never been to a house show which was nearly as much enjoyment whilst the snow show I visited. Now you're probably thinking 'needless to say a ski show is going to be more fun than a home show.' Why? Are skiers more passionate about their pastime than homeowners? No, I don't think so. Folks are in the same way passionate about their houses, and they spend far more cash on them than they do on skiing. Nevertheless, we in the industry often genuinely believe that having a great time isn't part of the sales equation. I believe when it involves home shows we have to attempt to make it more exiting and entertaining for the homeowner. How?Here are some of what exactly distributors were doing to attract attention and have just a little fun.&lt;br /&gt;&lt;br /&gt;1 - One vendor had a Plinko game going (you understand, like the 'Price is Right ') Fill in an information card and get a try to get awards which range from nothing to an affordable keychain to a free lift ticket.2 - Another had a snow chain installing contest where in actuality the quickest installer won a free lift ticket. I'm proud to express I won a free of charge raise ticket!3 - One creative and inexpensive game was a beer pong create with small gifts like chap-stick or soda-can insulators to get the ball in the cup.4 - One firm had a 'horse race' where each individual got a number over a horse and they'd a young child from the team roll dice and transfer the horse forward one slot each time the number was rolled. My wife was thrilled to 'win' a $20.00 off coupon.5 - Many companies had drawings for prizes if you registered.&lt;br /&gt;&lt;br /&gt;I hated how people would come by and just look for the freebie to take without even talking to me when I've worked home shows previously. These vendors had activities that involved the client and we spent a lot of time listening and talking when we might not have otherwise.We also discovered that winning a chap-stick was a lot more enjoyable and satisfying than picking it up off the table. So, how can roofing contractors incorporate this within their marketing efforts in the home shows? Make an effort to add some thing entertaining, a tennis placing competition for a free of charge roof inspection, or that key-chain or coffee mug that you had been planning to give away anyway. Something to have the customers to stop and talk instead of snatch and run. I'll bet you'll function as the reach at another home show if you're the only real roofing specialist advertising himself in an enjoyable and special way. Give a take to to it, your future customers and you should it!